Communication In Educational technology| definition, Characteristics, Importance of communication

Communication In Educational technology| definition, Characteristics, Importance of communication

 INTRODUCTION

In the modern world of science and technology where man is advancing with time,we cannot deny the fact that our education system is also being affected. However,

the success of education cannot be achieved merely by replacing human beings with technologies. It needs a right blend of both labour and scientific inventions. We

have to utilize the existing resources to improve the way we communicate with each other. To make the process of teaching–learning more effective, communication, as the most important tool, should be used in a proper way. The teacher should communicate facts, skills, ideas and attitude. However, it has been found that there are some principles of communication which may help in improving the relationship between teachers and students.

Communication is a powerful means of bringing about social change. The

revolution in media has helped in accelerating the pace of social change during the

last few decades. Teaching will only be effective if its outcome is positive. As we

know all students are not the same, additional material should be available to help

each one of them. Skinner developed one such implement known as ‘teaching

machine’. It is very helpful in the activity of memorization. In this unit, you will be

acquainted with the concept of communication, types of classroom communication,

factors affecting classroom communication, the observation schedules of classroom

interaction, Flanders’ Interaction Analysis, the process of teaching and the teaching

machine as a tool for enhancing the process of teaching.

2.1 UNIT OBJECTIVES

After going through this unit, you will be able to:

 Discuss the concept and significance of communication

 Explain the types of classroom communication in detail

 Assess the factors affecting classroom communication

 Critically analyse the observation schedules of classroom interaction

 Evaluate the Flanders’ Interaction Analysis as a tool for enhancing the teacher-

learning process

 Critically analyse the process of teaching, its variables and phases

 Discuss the teaching machine as a tool for enhancing the process of teaching

2.2 COMMUNICATION

Man is a social animal and his ability to communicate is the prime factor that

distinguishes him from other animals. Apart from basic necessities, one needs to

be equipped with good communication skills. We always want to share our thoughts,

feelings, ideas and beliefs with other people around us. We can exchange

information through words, gestures, signs and symbols, expressions; tone. One

can also make use of technical media like telegraphy, radio, television, computer,

for interaction. This interaction is called communication. Communication, derived

from the Latin word ‘communicare’ which means ‘to share’, is the process of

transmitting information and understanding. Communication is a complex and

ongoing process. It is a process of exchanging verbal and non-verbal messages.

The way we communicate is a learned style. We grow up watching our parents

and other people communicate with each other. As adults, we can learn improved

ways of communication by observing others who communicate effectively, learning new skills and practising those skills. The ability to effectively communicate at

work, home and in life is probably one of the most important sets of skills a person

needs. In the process of teaching–learning, communication plays a very important

role. If a teacher is a good communicator, only then will he/she be able to interact

with students properly to make them understand his/her ideas or thoughts. Any

idea or thought which is not shared is of no use. Hence, communication is a must

as it involves transmission of message by a sender and its proper understanding

by the receiver.

Definitions of Communication

Some of the important definitions of the process of communication are as follows:

 W.H. Newman and C.F. Summer defined communication as, ‘an exchange

of facts, ideas, opinions or emotions between two or more persons’.

 According to John Hoben, ‘communication is the verbal interchange of

thoughts or ideas’.

 According to Martin Anderson, ‘communication is the process, by which we

understand others and in turn, endeavour to be understood by them. It is

dynamic, constantly changing and shifting in response to the total situation’.

 According to Claude Shannon and Warren Weaver, ‘communication involves

all the procedures by which one mind may affect another. This involves not

only written and oral speech, but also music, the pictorial arts, the theatre, the

ballet, and in fact all human behaviour’.

 According to Merrihus, ‘communication is a process of mutual exchange of

thoughts, ideas, facts and emotions’.

 According to John Dewey,‘communication is a process of sharing experiences

till it becomes a common possession’.

Characteristics of Communication

Communication has some basic characteristics, which are discussed as follows:

Purposeful: Communication always involves a purpose. Whenever an idea

or thought arises in the mind of a sender, he wants to communicate it. This

means there is always some purpose behind it. The purpose of communication

is to impact attitudes and behaviour of those involved.

Universal: Communication is the only way through which human beings can

share information. Thus, communication is a universal process as it occurs

almost everywhere.

Interactive: Interaction is the primary characteristic of communication in

which two or more persons or groups interact with each other. It may result

in social interaction. Thus, it is a two-way dynamic flow of information.

Imperfect: A perfect communication is never possible in reality because what a person thinks can never be exactly understood by the receiver. This is because every individual is different from the other and perfect synchronization of minds is never possible. 

Dependent: Communication is performed with the help of some kind of

media. Communication is now carried out through various channels or modes,

ranging from sophisticated communication media and technology, to non-verbal

signals. So, it is dependent on some kind of media through which message

from one person could be sent to another.

Complex: Communication is a complex process which involves various steps.

A number of barriers can hinder this process at both ends (sender and

receiver).

Contextual: Communication always takes place within a context. The context

of communication has at least four dimensions: (i) physical, (ii) social,

(iii) psychological and (iv) temporal. These dimensions interact and influence, and are influenced by one another.

Importance of Communication

As we have already discussed, communication is nothing but the transmission and understanding of message from sender to receiver. It is a very important aspect of human life because it is only through communication that human beings can interact with each other as individuals and as independent groups. It is an essential and basic

process in all fields of life. Communication skills can be used virtually in every field.

Effective communication is important because it allows people to lead more satisfying lives. 

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Some other reasons that explain why communication is important are as follows:

Transmission of information: Communication is a must to transfer

information between individuals and places. Any message which is not communicated is of no use.

Displaying ideas/emotions: Whether it is in written or oral form, we always

express ourselves by communicating with others. Without communication,

we are not able to express our feeling or ideas. Hence, communication is

important to transmit emotions/ideas.

Education: The whole process of education involves imparting of knowledge

to students by the teacher. However, this knowledge is imparted by various

media which depend on communication. Education without communication is

impossible.

In building relationships: Communication plays a vital role in building

relationships between people. It facilitates dialogue, exchange of expression

and emotions which result in relationships. The type of communication decides

the relation. It could be personal or professional.

Entertainment: To break away from the daily schedule of life full of stress,

entertainment is a crucial part of everyone’s life. Nowadays, every source of

entertainment like movies, music, television shows, games, theatre or even

anecdotes narrated by people involve communication.

Achievement of goals: The ability and the importance of communication

become much more crucial when we are on a mission, or need to achieve agoal. Without a means to communicate, an organization will become isolated.

The ability to effectively communicate is very important to achieve the set

goals.

Cultural promotion: Communication offers a prospect to promote and

preserve culture and traditions. It helps people in fulfilling their desire to be creative.

Integration: It is with the help of communication that many people in a large number of countries all over the world, gain awareness related to each other’s

customs and tend to admire each other’s lifestyle and culture. It progresses

the activity of being integrated and tolerant with respect to each other.

Discussion: The processes of debating and discussing elucidate various

perspectives on matters that are of interest to people. With the help of

communication, the reasons for difference in opinions and imparting of new ideas to others can be pinpointed.

2.2.1 Communication Cycle

The process of communication consists of a message being sent and received (Figure

2.1). The effectiveness of communication can be estimated by the similarity between

the message sent and the one received.

Fig. 2.1 Communication Cycle

Thus, it is a two-way process in which information is sent by one person and

received by the other. It is a continuous process in which different steps are followed

for proper understanding and effective communication. The process of communication

can be explained with the help of a communication cycle, which involves the following:

Sender of the message: Initiation of the process of communication is done

by a sender or communicator who conceptualizes the idea that is to be transmitted. A sender is a person who initiates communication by making language or symbols to convey the message. The views, advancement, ability, mind-set, capability and awareness of the sender have a great impact

on the message. It is also very important to choose correct symbols, the audience and the environment. It is essential to select and written symbols to ensure that the message is interpreted correctly by the receiver.

Message: The process of communication begins with the finalization of the

message to be conveyed. Message is a key idea, thought, opinion, feeling,

knowledge or information, that a sender wants to communicate. A message

is sent by the source and received by the destination. It is encoded in a way

that can be understood by both the sender and the receiver. A message can

be written or oral. It may be well-organized and structured, or unorganized

and unstructured depending upon the nature of the communication. Anything

which conveys thoughts or feelings can be considered a message, for example,

a painter communicates through his paintings, a writer communicates with

the help of his writings, a dumb person communicates through symbols or

movement of fingers, an actor can convey his message through expressions.

All these examples can be considered as messages.

Channels of communication: In order to convey what the information means

to the receiver, the sender uses the process of encoding. In encoding,

information is translated into a format which can be understood by the receiver.

Information is either oral, written or visual. The medium or means which a

sender employs to convey his message is known as ‘channel of

communication’. Through this channel, the sender is connected to the receiver.

The majority of channels transfer information in either verbal or written format.

However at present, visual channels are gaining popularity due to the expansion

of technology. Some common official channels of communication are: letter,

memorandum, e-mail, telephone, fax, telegram or television. Every channel

has its own advantages and disadvantages. It is important to select a suitable

channel for communicating effectively and for correct interpretation of the

message by the receiver. For instance, written channels are more effective

when the receiver of the message is a small group of people. Similarly, the

effectiveness of oral channels is more when the receiver requires quick

feedback. Some situations require the use of both written and verbal modes

of communication. Thus, sender has to select the right kind of channel (Figure

2.3) for the message to reach the right receiver.

Receiver of the message: Once the appropriate channel is selected, the decoding stage of the message begins. The process of interpretation of the

information that is transferred is known as ‘decoding’. Decoding is done by

the receiver. The receiver interprets information that the sender sends. The

receiver translates the message in order to make the symbols meaningful. A

number of factors govern the extent to which a message is interpreted by the

decoder. Some of these factors are: the receiver’s knowledge, his sensitivity

to the message, and the degree of dependence of the encoder on the decoder.

Successful communication takes place when the receiver correctly interprets

the sender’s message.

Feedback: The most important part of the communication process is the

feedback. On the basis of this component, the sender analyses how effective

the message is. If there is no feedback, the sender would not be able to make

sure that the message has been interpreted by the receiver. There would be

no way of knowing if meaning had been shared. Once the message is received

by the receiver, he sends a response to the sender. The signal might probably

be a spoken comment, a written message, a smile, or any other similar activity.

Hence, one can assume that feedback may be in the form of words, or in the

form of smiles, and sighs.

2.2.2 Principles of Communication

At the time of communicating, it is very important to consider some of the general

principles of communication. These principles are the same for all human beings, no

matter what ethnicity or culture they may be part of. These principles help to overcome

all barriers of communication and make the process more successful. Thus, it is

important to consider some of the general principles of communication to make the

process more effective. Following are some important principles which should be

kept in mind, during the process of communication:

(i) Principle of mastery on language: Verbal communication is the most widely used form of communication. It uses language to express thoughts and ideas.

Mastery of language is vital for effective communication. The sender or source of communication should use the language which is easy for the receiver

to understand. In a classroom, the teacher should be fluent in the language which the students understand; only then it will be possible for the teacher to convey the message to students. Individuals without this mastery are prone to be misunderstood and their efforts to communicate their ideas may not be

successful. Sometimes, a teacher is very good in his subject, but it is of no use

if he is not able to communicate the knowledge to his students. Therefore,

both the teacher and the students should have a good command on the language

used to transfer knowledge in a classroom.

(ii) Principle of motivation: The level of interest of both the source of communication and the receiver should be high throughout the process of communication. Lack of motivation, interest and zeal on part of the sender or

the receiver may adversely influence the progress of communication. A

teacher cannot teach the students until they are interested in the topic being

taught. Hence, he needs to motivate the students for proper communication.

The higher the level of motivation, the better the communication.

(iii) Principle of sharing and interaction: During communication, it is important to be sensitive to the others and be aware of how the receiver is interpreting

the message. The success of communication lies in sharing and mutual

interaction between the sender and the receiver. A teacher should always

involve the students while teaching to increase interaction and effectiveness

of the teaching–learning process. Sharing of ideas and interaction between teacher and students is necessary to develop a relationship based on understanding and mutual experiences.

(iv) Principle of active listening: Listening is an important aspect of communication and this role is played by the receiver of the message. To become an effective communicator, it is very important to listen to the other person. If the sender is not a good listener, it would be very difficult to understand what someone is trying to say. A lot of misunderstanding and

misinterpretation can occur if there is lack of proper listening. Active

listening ensures that the sender’s message is received both effectively and

efficiently. A lot of misunderstanding and misinterpretation may be caused

by not listening to the other person. A listener must be able to make sense

out of what he hears, only then it will be called active listening. Although

listening is not communication in itself, it is still an integral part of communication.

(v) Principle of suitability of communication contents: The content which is to be communicated should have a definite purpose, cohesiveness and

usefulness for the receiver. The content should be suitable and appropriate

for both the sender and the receiver. The sender should be familiarized with the content to be communicated. On the receiver’s end, the content should be suitable enough to be grasped so that he can respond properly.

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(vi) Principle of using appropriate channel: Selection of the wrong communication channel can cause communication obstacles and inadequate feedback. Effective  communication  relies  on  selecting  an  appropriate

communication channel for sending the message. While selecting the communication medium, one should keep in mind the purpose of the message.

More than one communication channel should be selected in order to reinforce

information. For example, in a classroom it is always suggested to use various

teaching aids, which may help students in better understanding of the topic being taught.

(vii) Principle of conductive environment: A conducive environment is a very vital constituent for facilitating effective communication. The communication

process should be protected from noise, disturbance, poor pronunciation, and

improper ventilation, because in the presence of all these factors,

communication may not be successful. Hence, to enhance the effectiveness

of communication, a conductive atmosphere is necessary.

(viii) Principle of competency: Competency is required at both the sender’s and receiver’s end in terms of communicating and receiving the desired information.

Both of them should possess the communication skills which help the sender

in sending the message and the receiver in receiving the message effectively.

In a classroom, the teacher must be equipped with sufficient knowledge and

skills to transfer information to the pupils.

(ix) Principle of appropriate body language: Appropriate body language also plays a very important role in the communication process. One of the most

influential modes of communication in day-to-day interaction is our body

language, which includes eye contact, gestures, body stance and facial

expressions. Individuals with improper body language are prone to be misunderstood and do not succeed in communicating their ideas. In a classroom, the teacher uses ample body language, but if it does not match

with the words conveyed, the students may get confused and that will result in poor communication.

(x) Principle of appropriate feedback: Appropriate feedback from receiving

end conveys that the message of the sender has been received and interpreted

correctly. The feedback can also work in reverse order from the source to

the receiver’s end. If a teacher gets proper feedback from the students, it

will help him understand whether the communication is effective or not. In

the same way, when students get feedback of their performance from the

teacher, they get motivated and that results in better communication. In the absence of proper feedback, communication would be incomplete and improper.

(xi) Principle of using example: The addition of examples always makes the message more interesting. For instance, various visual slides or other material related to the topic can result in better communication, especially in the classroom where the teacher has to deliver a lecture. The teacher may use a number of routine real-life examples so that his pupils understand the lesson better.

(xii) Principle of friendly nature: Friendly attitude of sender can also help in receiving the message in a better way. Fear and threat of a senior or a more qualified person may make the receiver conscious and he may not interpret the message properly. For example, if a teacher is too strict, the students will not try to clear their doubts for fear of being punished. On the other hand, if the teacher is friendly, students feel comfortable in asking questions and even giving feedback.

ALSO READ: Heredity and environment in educational technology.


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